We got enough information from our last round of customer interviews that we could put together financial models of the business. We modeled unit economics, a multi-year P&L, costs, and customer usage.
We put the models together in such a way that allows us to easily test assumptions and scenarios.
What’s been most helpful in this exercise is directly correlating customer actions and behaviors to the financial models of the business.
With our modeling set up this way, we remain customer focused and outcome driven, setting up and running the business for customer success and sustainability.
Through modeling we learned such things as:
We had a potential runaway usage cost that needed to be constrained and integrated into our pricing model.
Our pricing may be out of reach for a segment of our target market.
We have an opportunity to develop IP that will allow us to create a better customer experience while reducing cost.
Our target market and target share is large enough for Xander to be an investable business.
Our models are now integrated into customer learnings and our R&D efforts, allowing us to make better decisions for the business.
