Getting to the core IP
A few months ago I had conversations with experienced entrepreneurs and investors who challenged me on our approach to get a product to market using...
Behind the Glasses Blog
Customer-centric financial modeling
We got enough information from our last round of customer interviews that we could put together financial models of the business. We modeled unit...
Work backwards from customer priorities
Our last round of customer interviews gave us clear signals on what’s important to our customers. Now we’re going after how we can deliver on their...
Customer and solution ping-pong
As we continue to test and refine our product and our business with potential customers, we’ve found ourselves in a great cycle
Who Not How
As I look at my current list of business risks and technical risks to mitigate, I’m going to use an approach of finding the right Who’s to help me...
Hardware or software?
Last week somebody asked me after hearing my pitch if I thought Xander was a hardware company or a software company. After some thought, I believe...
Graduating to solution testing
For months I had been digging into customer problems and searching for signals that would point to solution ideas and concepts that might help them....
Scratching surfaces
The surface of the Product, the surface of Fundraising, the surface of the Team, the surface of Competitors, the surface of Customers, and the...
Customers are inspiring
To help keep me inspired and motivated, I made a PowerPoint deck with customer notes like these—each slide has the person’s name, what they said, and...
Augmented Reality Audio from Facebook
Very interesting work from the Facebook Reality Labs Research team with a path towards improving our hearing, which they refer to as “perceptual...